UTM Link Builder
Add source, medium, and campaign tags to a link for tracking in Google Analytics, with checks for the common mistakes. Or take any link apart to read its path and query.
The page the link opens. You can leave out https://.
Where the visit comes from, such as newsletter.
The kind of link, such as email or social.
The name of your campaign or offer.
Optional. An id to tie to your records.
Optional. A paid search keyword.
Optional. Tells links in one campaign apart.
The link is built as you type, in your browser.
On this device
No signup. Your input is never uploaded.
How to use the UTM Link Builder
Choose Build a link.
Enter the page address, then a source, a medium, and a campaign name.
Check the tips, then copy the finished link.
To read a link instead, choose Take a link apart and paste it.
Questions about the UTM Link Builder
A UTM link is an ordinary link with tags added to the end, such as utm_source and utm_medium. Analytics tools read them to show which campaign, email, or post sent each visit.
Google Analytics expects a source, a medium, and a campaign name. The campaign id, term, and content are optional extras.
Analytics treats Email and email as different values, so reports split in two. Writing everything in lower case, with dashes for spaces, keeps them together.
No. Tags on links inside your own site can reset where a visit is said to come from. Use them on links that bring people to your site from outside, such as emails, ads, and social posts.